How to Leverage Social Media for Strategic Corporate Communications
In today's digital landscape, public relations professionals face unprecedented opportunities and complex challenges. Social media has fundamentally transformed how organizations communicate with stakeholders, manage reputation, and navigate public affairs. For companies in highly regulated and competitive markets, particularly those dealing with government relations, strategic social media use has become essential. From Broadcast to Conversation In the past, traditional public relations (PR) relied on one-way communication through press releases and orchestrated events. Social media...
Building Bridges: The Importance of Strong Corporate-Media Relationships in Today’s Business Landscape
In an era where information travels at lightning speed and public perception can make or break a business, the relationship between corporations and media has never been more crucial. Companies that fail to cultivate meaningful connections with journalists, editors, and media outlets often find themselves struggling to control their narrative during both routine operations and crisis situations. The strategic importance of robust media relations extends far beyond simple publicity—it forms the backbone of effective corporate communication and sustainable business growth. The Evolution of...
Does Size Matter?
As the pandemic storm continuously subsides in the Philippines, the government has gradually relaxed restrictions on people’s gatherings. This gradual lifting of mobility restrictions has enabled various politicians to demonstrate the strength of their candidature through campaign rallies and caravans. With less than a month left before the national elections, the previous weeks presented us episodes of mammoth gatherings of people showing their support for their preferred presidential bets. From the perspective of media effects research, some experts confirm that campaign rallies...
New Fears, Renewed Optimism
Aside from resilience, Filipinos are known for their optimism every new year. If one will notice, the annual December surveys show that high percentage of Filipinos usually looks forward for a better, comfortable life in the upcoming year. In fact, with the reopening of the economy and assumption of new administration in 2022, the December 2022 survey of the Social Weather Stations indicated that 95% of Filipinos are hopeful for 2023. Such optimism is not baseless. Despite soaring inflation rates last year, the third quarter of 2022 saw a significant improvement in the country’s economy as...
Caution
In the recent years, online shopping and delivery have already cemented their place within the gift-giving culture of most Filipinos especially during holidays and other celebrations. However, as the global economy re-opens, the e-commerce space worldwide has been experiencing several stress and issues ranging from massive layoffs of employees as well as increasing government demands from industry players. The Philippines is no exception from this phenomenon. The restrictions imposed during the height of the pandemic in 2020 catalysed the unprecedented growth of the Philippine e-commerce...
The Cooperation Option
We have been warned by scientists about climate change and global warming years ago, and the Philippines has been experiencing these changes since the last decade. However, what makes 2023 different from the previous years is the reality that one of the serious effects of global warming and climate change has now reached the household level: water crisis. Since the start of 2023, water companies in Metro Manila warned about the upcoming prolonged water interruptions during the summer season. In fact, even the MWSS Regulatory Office admitted that a water crisis might occur in 2024 if...
How to Leverage Social Media for Strategic Corporate Communications
In today's digital landscape, public relations professionals face unprecedented opportunities and...
Building Bridges: The Importance of Strong Corporate-Media Relationships in Today’s Business Landscape
In an era where information travels at lightning speed and public perception can make or break a...
Does Size Matter?
As the pandemic storm continuously subsides in the Philippines, the government has gradually...
New Fears, Renewed Optimism
Aside from resilience, Filipinos are known for their optimism every new year. If one will notice,...
Caution
In the recent years, online shopping and delivery have already cemented their place within the...
The Cooperation Option
We have been warned by scientists about climate change and global warming years ago, and the...
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