In the recent years, online shopping and delivery have already cemented their place within the gift-giving culture of most Filipinos especially during holidays and other celebrations. However, as the global economy re-opens, the e-commerce space worldwide has been experiencing several stress and issues ranging from massive layoffs of employees as well as increasing government demands from industry players. The Philippines is no exception from this phenomenon. The restrictions imposed during the height of the pandemic in 2020 catalysed the unprecedented growth of the Philippine e-commerce...